BUSINESS MODEL

Our operation is directed on a sales business model targeting medical clinics and hospitals. The US is home to a reported 48.5 million infertile couples. A majority of these couples choose not to undergo fertility treatments because of their high cost, low success rate, and uncomfortableness. 

WHAT MAKES US DIFFERENT

TRILLIUM provides a novel device that allows patients to have unrestricted movements while on the procedure. Patients of IUI often set aside one whole day for the whole IUI treatment. However, with TRILLIUM, patients only need a few minutes for the clinician to insert the device. After the treatment is done, patients can easily remove the device by pulling on the knob.

 Its fully insertable nature makes for minimal clothing restraints. Other IUI methods recommend patients wear loose clothing. This is caused by their ankle strap, which keeps the device in place. However, TRILLIUM’s anchoring system eliminates the need for an ankle strap, making the treatment much more comfortable.

The total procedure takes 4 hours long to ensure higher chances of success. Research has shown that Slow Release IUI has a higher chance of success compared to traditional IUI, as it mimics the natural frequency of sperm release. 

Comparison of TRILLIUM with our competitors

	Trillium	EVIE	Traditional IUI
Treatment duration	4 hours	4 hours	< 1 hour
Limited mobility	No	Yes	Yes
Fully insertable	Yes	No	No